Portfolio > Kickback Kooler

Every Tailgater’s Dream

A serial entrepreneur came to us with the desire to create an innovative new recreational cooler with features never implemented before: unique built-in seat backs, a fold-away rotating pull handle, umbrella holder, cargo hook attachments, and wheels that can navigate over a variety of terrain. The cooler would be designed for multiple markets: tailgaters, sports spectators, campers, fishermen, boaters, beachgoers, and more. What more could one want?

In an effort to ensure that the cooler would be able to traverse even the harshest of environments, a bevy of wheels were sourced and extensively tested on various terrain. In order to accommodate the use of the cooler while fishing or camping in the outdoors, larger tires were required to better distribute the weight and improve ease of use.